“Julia has been an invaluable partner not only during our start up phase but as we continue to grow and expand as a business. She helps us stay focused and intentional in our decision making process as we meet with new challenges and opportunities. Her input is always balanced and grounded in her knowledge of our business, our goals, and our overall mission, helping us maintain brand consistency as we grow. She has helped define who we are as a business and how we tell our story, allowing us to both deepen our brand and connect more fully with our clientele. Not to mention she is a vibrant, shining star of a human being. Energetic and positive, she inspires and motivates us to believe in and build the business of our dreams. ”

“Julia put me at ease when I overthought things and grounded my perceptions with the reality of the work at hand. She reassured me when I doubted what I was doing and nudged me when she knew I could do more. Julia brings a positive and encouraging energy to her work. Her honest and constructive feedback ensures you align your story with the authentic you. From vision to implementation, you are ensured a road map to success with her guidance and expertise. ”

“I have been working with Julia and I am blown away by the impact she has had on me and my business. She is supportive, knowledgeable, and has helped me establish a brand identity and attract my dream clients. If you are a new business owner or seasoned entrepreneur, Atherton & Co is an amazing asset to increasing your reach, confidence, and productivity. Thank you Julia for helping me create the business of my dreams- I look forward to working with Atherton & Co in the future.”

“Julia’s counsel has been invaluable to me during the launch of two new brands as well as re-branding an established, 35-year-old company. She has an in-depth understanding of how to engage customers with an innate skill at recognizing the most effective strategy. She asked questions I would have never thought to inquire about our customer base and industry, challenging me to open my mind and see the company more holistically. Her marketing and sales experience, out-of-the-box thinking and infectious energy accelerated the growth of my businesses. She is an indispensable asset in my entrepreneur’s toolbox. ”

“I knew I could not achieve my goals without help from a true expert who would take the time to understand me and my business. I research resources very carefully! Julia didn’t impose a one size fits all approach, instead she asked questions and listened intently to who I am and what I want to achieve. She is brilliant at finding the points of confusion and identifying clear next steps. Julia had a roadmap to guide the process and helped me achieve the clarity I needed.”

“In the first few minutes speaking with Julia, I instantly felt connected. I knew I could trust her to help us take steps into areas our business has never gone before, but needed to in order to continue it’s success. Being able to think out loud and bounce ideas off someone with many locally owned, small business relationships was so refreshing.”

“I believe in doing things right the first time and investing in talent and expertise to achieve excellence when that thing you’re trying to accomplish exceeds your own capabilities. As such, when my visions for my business started to truly form, I knew I wanted someone local and brilliant to help me discover my brand - both internal (values and attributes) and external (voice and aesthetic). I wanted the best for my business. Working with Julia was all the things. Brilliance, excellence, pizzazz, style, and strategy. She dug deep to understand me, my visions, the way I show up in the world, and how my business can create an impact for my ideal audience. Then she translated all that was in my heart and mind into branding components, including design concept. The experience from start to finish was remarkable. The discoveries were resounding and aligned. Her thoughtfulness, care and personalized attention were like going to a five-star resort even if we were only meeting at a local coffee shop. Want your business brand to shine above the rest? She’ll take you to the moon and place your business among the stars. ”

“Julia is wonderful! It’s important to me to work with someone I am comfortable with and trust - and that is 100% Julia. She has helped me to clarify why and what I am offering, and has provided several tools and reframes along the way to help shift from idea into action. Working with Julia has allowed me to stay authentic to my mission and remain in integrity while marketing. She has empowered me to learn about business and how to do the work both inside and out. I highly, highly recommend Atherton Co. to fellow business owners who want someone real, down to earth, and all around stellar!”

“Working with Julia doesn’t even feel like working. I absolutely love getting ideas from this brilliant woman. She is a bottomless pit of knowledge. I value good humor and sessions with Julia are always fun & refreshing yet really professional and on point. She can quickly redirect your wandering mind to focus on what matters the most and always makes you feel that you and your business are extremly valuable. I simply love her! ”

“One of the best decisions we made was to hire Julia. She met with us regularly, kept us on track, and turned our vision into reality. Julia is very professional, always responsive, and extremely flexible; she has an uncanny ability to keep us calm in stressful situations and brought a wonderful sense of humor to the table. ”

“Julia’s infectious, warm energy immediately made me feel calm, yet fired up to start making plans to take the next big step with my magazine. She inspired me , gave me reassuring guidance, and made me feel like “Yeah, I got this!”. She’s really rooting for you!”

“Julia was engaging and inspiring with our business marketing strategy. Julia helped us understand attainable action steps towards reaching our goals. Her approach was very insightful and pushed myself and my team to get clear on our vision, hopes and dreams. Julia’s ideas will certainly help any business succeed with marketing geared towards growing their business with raving fans.”

“There is an aspect to my work that is energized by a personally transformative life event. I wanted to build a brand that captured the essence of that with purpose and beauty. In doing this work it is important for me to connect with people and services that also hold a higher purpose. Julia is one of those people. This has been reflected to me through her focus on my story, her attention to capturing the vision, and in her full presence in the process of supporting me as I move my life experience into a business that honors a deep sense of purpose. Julia is authentic and real in her passionate approach to her work.”

“Julia is a magician who took two Baby Boomers to a new level of business with branding. Every business should have a Julia Atherton, no matter what your level of revenue or what time in your business career you are in. She will help you transform your business by directing your focus on who you are and how you want to be seen by the public.

When we first met Julia, we knew she was bubbly, positive, and a dynamic personality but we had no idea how she could help our small real estate team in Vermont. Branding seemed like a concept for big corporations. With Julia’s help, we looked at our business carefully, who our clients are, who we enjoy working with. She made us dig deep, and we discovered who we are as a company and what we have to offer our customers and clients. For the first time since we started our real estate team, we became purposeful in order to create a marketing strategy.

Julia then gave us profiles of whom to market to, how to market to them, and created marketing pieces that spoke to who we are and the services we offer. We hired her for the complete package — photos that support our brand, social media advice, web profiles, and logos. When we hired a marketing and operations person for our team, she came back to make sure our hire was on board with our brand.

Julia checks in from time-to-time in case we get stalled. Her genuine caring about us as a business and as people is obvious — she really works with the whole picture, and that means helping us in all aspects of our business, even building up our confidence when we don’t think we can execute plans. She really is a cheerleader for our team. We are grateful for all the help she gave us and recommend her whole-heartedly!

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“It is a rare gift to work with someone who can provide both practical wisdom and inspired guidance in a way that helps you hone and direct your vision with clarity and confidence. Julia shines in this way and is a true gem. She has been an amazing support since the inception of my business. I am so grateful to know her and highly recommend her services to anyone seeking lasting success as an entrepreneur.
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“My Brand Intensive with Julia provided the key steps I needed to understand my target customer and my brand. I left feeling more confident about who I am as an entrepreneur, how I want that voice to come through my business, and what my next move should be. Julia’s marketing expertise and her words of positivity makes her the person I reach out to when I’m struggling with a business decision or need to feel connected and supported.
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“Julia is such a pleasure. She is the perfect balance of knowledgeable, realistic, and your own personal hype women. She makes really valuable suggestions that will help bring your business to the next level. Whenever we have a meeting I leave energized & smiling.”

“Whether you’re starting a brand new business or have had one for a long time, Julia is an absolute necessity. Her incredible rich experience and knowledge combined with her clarity will help anyone build their business. I am so glad I found her. I cannot recommend her highly enough.”

““Julia made the Green Slice brand come to life and was a great resource to have on my side.””

“Julia has helped me define my personal and professional traits to get a deeper understanding of my business goals and competition. She offered recommendations that were useful, insightful and doable to grow my business. Her energy, focus, and passion for branding are genuine. She didn’t just tell me what I wanted to hear; she found the heart of my brand. ”

“Julia gave me two gifts: one, she instilled confidence in me; two, she helped break down my wild thoughts and ideas. I asked Julia to help me with press for B. Love Family Festival and my private psychotherapy practice in which I specialize in birth trauma. Julia helped while imparting confidence in who I am, what I am offering, and educating me on how to appropriately contact media. ”

“Julia Atherton is an entrepreneur, a mom, and just a really great human being. She listened as I shared my struggles on navigating entrepreneurship, what it means to balance the roles of work and mom, etc. She had a lot of great tips (many I’d never even heard before) but the one I think is important to share is to ensure you feel like what you’re doing is authentic...nothing feels yuckier than doing something that isn’t true to you. So, I’m going to take some time to consider that idea. Because for every client I gain, every reader of my blog, etc. I want it to feel like that conversation felt: genuine, unassuming, helpful, and like you’re talking to a friend. Thank you.”

“I can’t say enough good things about my time with Julia. It was affirming, energizing and fun in a time of uncertainty. I feel better prepared and definitely supported.”